chargers
Aug 13, 2015 22:10:34 GMT -6
Post by tileman2 on Aug 13, 2015 22:10:34 GMT -6
As a point of reference: to help all those looking for venues to sell their work. Targeting your market is made easier, if you know what that market is. This is the 2010 Census Report for Huntington beach. CA.
With 200,809 people, Huntington Beach is the 22nd most populated city in the state of California.
The largest Huntington Beach racial/ethnic groups are White (64.2%) followed by Hispanic (19.9%) and Asian (11.8%).
In 2013, the median household income of Huntington Beach residents was $82,948.
The median age for Huntington Beach residents is 40.5 years young.
Median income and median age are the most important. $83,000 x .18% = $14,490.00 in annual disposal income. Which means they can spend it on whatever makes them happy. 40.5 years of age means they are past the age of playing, more settled, higher probability of home ownership: established financially. The national median income is $51,931.00: so you can see how much more disposable income is available for luxuries like crystalline glaze. Using the census data to define and locate areas that have the income to buy your products is the first step. Once you compile that list: the next step is to identify artist communities, events, and other decorator information that is in line with your product.
Once identified: you go the the city and county government websites to see if there are art fairs, etc. It is very common for the arts and crafts community to advertise upcoming events on local government websites. In the case of Huntington Beach, Ca.
huntingtonbeachca.gov/ In reviewing the city website: this upcoming event is shown on their calender: Art for Lunch - 11:30:AM
Clicking that link brings you to: "Join us for lunch in the galleries while enjoying the art exhibition - See more at: huntingtonbeachca.gov/residents/calendar/calendar_event.cfm?ID=7480&day=13&month=8&year=2015#sthash.KWa0ZsBO.dpuf
Which is sponsored by: www.huntingtonbeachartcenter.org/
So by spending ten minutes on my computer: I now know Huntington Beach, Ca. has the median income to buy crystalline pieces, and the city supports the art community. In addition, I now have a website that will give me names, addresses, and dates up upcoming events/ fairs. You can subscribe to their mailing list to be notified of upcoming events, exhibitions, and art fairs. Any of which could be a door of opportunity to sell your works.
This is in part how marketing works: you identify your markets ahead of time. You target those areas that have higher median incomes, have existing artist communities; and civic leaders support the arts by using civic websites to promote them. The next step would be to identify high end retailers.
Tom
With 200,809 people, Huntington Beach is the 22nd most populated city in the state of California.
The largest Huntington Beach racial/ethnic groups are White (64.2%) followed by Hispanic (19.9%) and Asian (11.8%).
In 2013, the median household income of Huntington Beach residents was $82,948.
The median age for Huntington Beach residents is 40.5 years young.
Median income and median age are the most important. $83,000 x .18% = $14,490.00 in annual disposal income. Which means they can spend it on whatever makes them happy. 40.5 years of age means they are past the age of playing, more settled, higher probability of home ownership: established financially. The national median income is $51,931.00: so you can see how much more disposable income is available for luxuries like crystalline glaze. Using the census data to define and locate areas that have the income to buy your products is the first step. Once you compile that list: the next step is to identify artist communities, events, and other decorator information that is in line with your product.
Once identified: you go the the city and county government websites to see if there are art fairs, etc. It is very common for the arts and crafts community to advertise upcoming events on local government websites. In the case of Huntington Beach, Ca.
huntingtonbeachca.gov/ In reviewing the city website: this upcoming event is shown on their calender: Art for Lunch - 11:30:AM
Clicking that link brings you to: "Join us for lunch in the galleries while enjoying the art exhibition - See more at: huntingtonbeachca.gov/residents/calendar/calendar_event.cfm?ID=7480&day=13&month=8&year=2015#sthash.KWa0ZsBO.dpuf
Which is sponsored by: www.huntingtonbeachartcenter.org/
So by spending ten minutes on my computer: I now know Huntington Beach, Ca. has the median income to buy crystalline pieces, and the city supports the art community. In addition, I now have a website that will give me names, addresses, and dates up upcoming events/ fairs. You can subscribe to their mailing list to be notified of upcoming events, exhibitions, and art fairs. Any of which could be a door of opportunity to sell your works.
This is in part how marketing works: you identify your markets ahead of time. You target those areas that have higher median incomes, have existing artist communities; and civic leaders support the arts by using civic websites to promote them. The next step would be to identify high end retailers.
Tom